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2023PACKAGING
GIFT BOXPAPER BAGPROMO BAG -
Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages.
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Project Challenge

Objective

Packaging has many functions, including:

  • Protecting the product: Packaging protects products from damage during transportation and storage.
  • Keeping the product fresh: Packaging can help to keep products fresh by preventing them from coming into contact with air, moisture, or bacteria.
  • Communicating information: Packaging can communicate information about the product, such as its contents, ingredients, and nutritional information.
  • Promoting the product: Packaging can help to promote the product by making it attractive and eye-catching.
  • Enhancing the customer experience: Packaging can enhance the customer experience by making it easy to open and use the product.

Design Approach

Objective

There are many different types of packaging, including:

  • Primary packaging:Primary packaging is the packaging that is in direct contact with the product. It is typically made of materials that are designed to protect the product and keep it fresh.
  • Secondary packaging: Secondary packaging is the packaging that surrounds primary packaging. It is typically made of materials that are designed to protect the primary packaging and make it easier to transport and store.
  • Tertiary packaging: Tertiary packaging is the packaging that surrounds secondary packaging. It is typically made of materials that are designed to protect the secondary packaging and make it easier to ship and store.
The type of packaging that is used for a product will vary depending on the product, the target market, and the budget.

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The benefits

Objective

  • Increased sales: Good packaging can help to increase sales by making products more attractive and appealing to customers.
  • Brand awareness: Good packaging can help to increase brand awareness by making products more recognizable and memorable.
  • Improved customer experience: Good packaging can improve the customer experience by making products easier to open, use, and dispose of.
  • Reduced costs: Good packaging can help to reduce costs by protecting products from damage and making them easier to transport and store.

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