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2023POSM
Point Of Sale Material
Point of sale material (POSM) is a term used to describe the marketing and advertising materials used in physical retail environments to attract customers and promote products or services. POSM are strategically placed around stores to capture the attention of shoppers, stimulate impulse purchases, and create a memorable in-store experience.

Project Challenge

Objective

There are many different types of POSM, including:

  • displays: Shelving displays are freestanding structures that are placed on store shelves to showcase products. They can be made of a variety of materials, such as cardboard, plastic, or metal.
  • End caps: End caps are the displays that are located at the end of aisles in stores. They are typically larger than other displays and are used to promote high-volume products or new products.
  • Roll up banners: Roll up banners are large banners that can be rolled up and stored when not in use. They are a versatile type of POSM that can be used to promote a variety of products or services.
  • Window clings: Window clings are adhesive stickers that are placed on store windows. They are a great way to promote products or services to passersby.
  • Floor graphics: Floor graphics are large graphics that are placed on the floor of stores. They are a great way to direct traffic and promote products or services.

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The Benefits

Objective

Here are some of the benefits of using POSM:

  • Increased visibility: POSM can help to increase the visibility of products and services, which can lead to increased sales.
  • Brand awareness: POSM can help to increase brand awareness by creating a memorable in-store experience.
  • Impulse purchases: POSM can help to stimulate impulse purchases by placing products in a strategic location or by using eye-catching graphics.
  • Traffic flow: POSM can help to direct traffic and encourage customers to explore different areas of the store.
  • If you are looking for ways to increase sales and boost brand awareness, POSM is a great option to consider. By choosing the right type of POSM and placing it in a strategic location, you can create a memorable in-store experience that will encourage customers to buy your products or services.

    We can help

    Objective

    POSM can be a very effective way to increase sales and boost brand awareness. When choosing POSM, it is important to consider the target audience, the product or service being promoted, and the budget.

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